Services

A woman with blonde hair wearing sunglasses, a purple patterned jacket, and purple satin pants is standing at the entrance of the Walker Hotel in Greenwich Village. She is holding a black handbag and balancing on high heels, next to potted bushes and black-framed windows and doors.

Executive Production

  • End-to-end production leadership from concept through final delivery

  • Art buying, talent, vendor, and partner management across high-visibility campaigns

  • Budget ownership, timelines, and delivery at the level of brand expectation

A woman with sunglasses and a suit holding a gift box with blue ribbon and a bottle of Moët & Chandon champagne.

Account Direction

  • Strategic client partnership across global teams and stakeholders

  • Scoping, contract negotiation, and commercial oversight

  • Alignment of creative, production, and business objectives

A collection of luxury perfume bottles, including Victoria's Secret Heavenly, Daring, and Bombshell, arranged on a white background.

Creative Operations

  • Structuring teams and workflows across complex creative and production programs

  • Bridging creative vision with production feasibility and execution

  • Designing systems that support delivery, scalability, and cross-functional alignment

  • "I’ve had the pleasure of working with Meryem for over 2 years, and her professionalism and expertise have been outstanding. Meryem consistently streamlined processes, ensuring that projects were delivered efficiently and met the highest standards. Her ability to align financial decisions with strategic objectives gave me full confidence in the successful management of our account. Beyond operational excellence, Meryem fostered strong relationships, making collaboration seamless and enjoyable. I highly recommend Meryem to any organization looking for a skilled, strategic, and client-focused leader."

    Valentin Vanstraesselle, Head of Marketing
    Formula 1 Partnership Moët & Chandon (LVMH)

  • "I had the pleasure of working with Meryem and can confidently say she is an exceptional professional. She possesses an in-depth knowledge of the market and its key players. Meryem demonstrates a keen understanding of client briefs and expectations, particularly within the luxury sector. Moreover, her outstanding interpersonal skills enable her to navigate and resolve various situations with a consistent focus on fairness for all parties involved."

    Nejma Tazit de Sainte Marie, Purchasing
    LVMH Group

  • "Meryem has been an absolute game-changer at AREA12. She streamlined our workflows, overhauled how we move from pitch to delivery, developed our marketing strategy plan, and spearheaded the agency positioning work, all while leading the relaunch of our website with a sharp mix of strategy and hands-on execution."

    Micheal Cifarelli, CEO
    AREA 12

  • "I had the pleasure of working closely with Meryem for over 5 years, discovering an incredibly kind, empathetic, and driven leader. Her sensitive approach fosters supportive relationships both internally and with clients. Meryem is motivated to optimize workflows while keeping the team happy and informed, even under tight deadlines and the usual chaos of the design and advertising industry. If you're looking to enhance your organization, client relations, and overall operations, Meryem would be a great choice."

    Matthew Andrade, Executive Director,
    NR2154