AT&T Codes Of Cultre
Overview
Led the delivery of AT&Tâs Codes of Culture, an integrated campaign celebrating the culture and communities connected to local area codes across the U.S., spanning branded content, digital, social, OOH, and experiential activations
Role
Led project direction and production operations across the campaign, partnering across client, creative, production, and external teams to move the work from concept through delivery.
Scope
Process implementation across project management and production workflows
Cross-functional coordination across client, creative, production, and partner teams
Production planning, resourcing, and workflow management
Talent and production partner coordination
Scoping, budget ownership, profitability management, and budget reconciliation
Oversight of campaign deliverables across channels
Film Director: Paul Hunter, Austin Vesely, Motion Family;
Talent: A$AP Rocky, Dapper Dan,
Agency: Translation / United Masters
