Alûstre
Overview
A new beauty brand built from the ground up — centered around a diamond-infused nail polish concept expanding into a broader product line, from initial vision through launch.
Role
Executive produced end-to-end brand creation for Alûstre — leading all phases from positioning and identity development through packaging execution, in direct partnership with the CEO.
Scope
End-to-end ownership of brand creation and packaging,
Direct CEO partnership across all phases from Strategy to launch
Scoping, contracting, and SOW negotiation with direct CEO partnership
Cross-functional management of internal creative and production teams
Oversight of timelines, budgets, and execution across all phases
Outcome
A distinctive, premium brand identity and packaging system brought to market from concept — designed for product line expansion.
Agency: NR2154 ; Photography: Courtesy of NR2154
