Victoria Secret
Overview
The inaugural fragrance for Victoria's Secret — designed to introduce a new era for the brand, rooted in a true expression of beauty, confidence, and inclusivity. Photographed by Zoe Ghertner.
Role
Executive produced end-to-end packaging development and production for Bare — acting as the bridge between Victoria's Secret stakeholders, internal creative teams, and external vendors across a landmark brand moment.
Scope
Custom packaging design and production from concept through final manufacturing
Contracting, scoping, and SOW negotiation
Cross-functional team leadership across design, production, vendors, and modelers
Agency: NR2154 – Photography: Zoe Ghertner / Courtesy of Victoria Secret
