Ollie mind & body
Overview
A wellness ecosystem designed to replace one-size-fits-all fixes with sustainable systems — built for both individuals and organizations, with a brand film directed by Indigo Bates, DP Fred Foret, and photographed by Hugo Le Beller.
Role
Founder — led brand creation, programming, and operations from concept to execution, and executive produced the brand film and photography.
Scope
Brand strategy, positioning, and identity development
Program design across workshops, partnerships, and experiences
Executive production of brand film across concept, pre-production, shoot, and post
Art buying — director Indigo Bates, DP Fred Foret, and photographer Hugo Le Beller
Cross-functional leadership across creative and production teams
Budget, timeline, and operational management
Film Director: Indigo Bates; Director of Photography: Fred Foret; Photography: Hugo Le Beller
