Hennessy X Nas
Overview
A global campaign marking hip-hop's 50th anniversary — a hero key visual celebrating Nas's cultural legacy, produced in collaboration with Hennessy and shot by photographer Renell Medrano.
Role
Executive produced the key visual campaign for Hennessy x Nas — overseeing concept development and end-to-end production in close partnership with Hennessy stakeholders, creative teams, and talent.
Scope
Concept development oversight for the key visual campaign
End-to-end production across pre- and post-production
Creative collaboration with photographer Renell Medrano
Budget, timeline, and stakeholder management across client, talent, and production partner
Agency: NR2154 ; Photography: Renell Medrano