It’s Henny Season
Overview
Led the delivery of It's Henny Season, a fully integrated campaign featuring actor Michael Cimino and creators Quenlin Blackwell and Salem Mitchell, celebrating Hennessy's connection to culture through television, print, and digital content.
Role
Executive produced and account directed the campaign, serving as the bridge between client, creative, production, and media teams to ensure seamless execution across all touchpoints.
Scope
Executive production across TV, print, and digital campaign assets
Account direction and client partnership throughout campaign development and delivery
Art buying and creative talent management
Scoping, budget ownership, profitability management, and budget reconciliation
Cross-functional leadership across creative, production, talent, and media partners
Oversight of production from pre-production through post-production and final delivery
Alignment of creative intent with production, quality, timeline, and budget requirements
Film Director: Albert Moya; DP: Marcel Rév; Photographer: Clara Balzary
Talent: Quenlin Blackwell, Michael Cimino, Salem Mitchell
Agency Highlanders Creative
