Wanderobe
Overview
A fashion-tech platform connecting hotel guests with curated wardrobes from local designers through a luxury in-room shopping experience — built and launched from the ground up, with an inaugural campaign directed by Indigo Bates.
Role
Co-founder and COO — led operational development, platform build, and go-to-market execution from concept through MVP launch, overseeing technology, partnerships, and production.
Scope
MVP platform development across two Shopify integration iterations through to launch
Recruitment and onboarding of the company's first CTO
Sourcing, negotiation, and management of designer and hotel partnerships
Go-to-market strategy and launch execution across marketing and external partners
Executive production of brand film and campaign assets
Art buying across film and photography
Operational structuring across logistics, delivery, and partner workflows
Budget, timeline, and cross-functional team management
Outcome
Brought a new brand to market from concept to launch, delivering a distinctive, premium identity and packaging system designed for product line expansion.
Film Director: Indigo Bates; Director of Photography: Fred Foret
