Haus Lab by Lady Gaga
Overview
A brand refresh for Haus Labs by Lady Gaga — spanning packaging and image creation as part of the brand's evolution.
Role
Led the account from scoping through development — managing client relationships and aligning creative and production teams across packaging and image creation.
Scope
Account direction, client partnership, and stakeholder communication
Scoping, budget ownership, and profitability management
Oversight across brand refresh, image creation, and packaging development
Cross-functional alignment across client, creative, and production teams
Agency: NR2154. Photography & CGI: NR2154
